It's easier and cheaper to sell to an existing customer than to acquire a someone new. RJMetrics analyzes and gives insight into repeat purchase behavior.
If a customer has purchased X times, how likely are they to come back? What if you want to understand non-monetary actions? RJMetrics makes it fast and easy to analyze incremental event probability.
Does a special offer in the first purchase make customers more likely to come back? What about customers from a particular ad campaign, or with a large order size? Segment these groups to maximize customer loyalty.