About RJMetrics

RJMetrics develops software to help online businesses measure, manage, and monetize better. Our products are used by business operators, investors, and advisors to better understand company performance on the web and manage that performance to meet financial goals.

Company History

RJMetrics was founded in 2008 by Robert J. Moore and Jake Stein, colleagues at a leading technology-focused private equity and venture capital firm. The firm's target verticals ranged from enterprise software to e-commerce to online advertising and content. During their tenure, Moore and Stein recognized a common trait among the thousands of investment prospects they profiled: an opportunity for each company to extract actionable intelligence from the mountains of data they already possessed.

Most of these companies routinely examined some set of metrics but were unable to produce deep analyses, keep them current, or use them to inform business decisions. The human and financial resources required to build such systems were overwhelming, and the daunting universe of third-party business intelligence solutions lacked the simplicity and affordability required to make them worthwhile.

Over time, Moore and Stein worked with various portfolio companies to build such analyses from the ground-up, and it became clear that the information they extracted shaped each company's core understanding of how their business truly worked. Those companies they assisted became poised to achieve higher profit margins, more stable growth, and an increased likelihood of a lucrative exit.

RJMetrics was founded to make business intelligence solutions accessable to any company that uses the internet to do business. Our tools allow every online company, no matter the size, no matter the funding, to harness the power of their data and gain a competitive edge.

Learn More

If you are interested in learning more about RJMetrics you can learn How it Works, read the latest post at our blog, The Metric System, or sign up for our newsletter below.